SCOOB!

Warner Brothers

PVOD & Home Entertainment

For Warner Brothers' modern animated rendition of the Scooby-Doo classic, Caroline produced a comprehensive social media campaign that began well before the 2020 global pandemic. In 2019, she oversaw the creation of organic and paid creative for over 50 international holidays, Pinterest, and the trailer announce. For National Puppy Day in March 2020, she facilitated nearly 100 customized illustrations for a one-week Twitter activation.

Finally, when the film transitioned from a theatrical to a digital release for May 2020, she managed creative production of the film's PVOD social media assets, such as announce pieces, countdowns, and review graphics. Caroline also produced over 30 videos and statics for the following home entertainment physical window, which included custom content for Instagram Carousel ads and a long-form video for YouTube.