Universal's The Invisible Man had a particularly unique challenge for social media marketing: how do you make people fear a monster they can't see? For this elevated horror campaign, Caroline produced video streams that cleverly used negative space, creative copy, and sound design to reel in audiences to an invisible villain.

Shortly after its theatrical release, Caroline also produced the film's PVOD campaign with a three-day turnaround, as theaters across the world shut down due to the 2020 global pandemic. Caroline not only delivered a dozen assets by day of digital release, but she also handled community management for a Twitter watch party featuring the film's director - all while her agency transitioned to work-from-home full-time. Following the theatrical and PVOD releases, Caroline led the community management campaign for the home entertainment release.