Jordan Peele's highly-anticipated Us required incredible attention to its social media campaign. As coordinator and producer on the campaign, Caroline handled community management for the film's accounts and produced creative for paid and organic media. The campaign's creative aimed to tease fans with subliminal imagery and character duality, and leaned into the iconic audio tracks from the trailer.

As the campaign's community manager, Caroline oversaw the campaign's two particularly unique elements: a strict posting schedule of 11:11, and a branded Reddit account. She also supported the film's SXSW premiere and fan art gallery in Austin, Texas.

Caroline led the home entertainment social media campaign shortly after the film's explosive success in theaters. She managed creative production of statics, videos, and cinemagraphs that revealed new moments and dove deeper into the film's themes and motifs. Several months later, Caroline also served as producer on the film's awards campaign.